Serena was appointed to the Board as a Non-Executive Director in 2014 and became Non-Executive Deputy Chairman in May 2017.  In September 2020, she was appointed Executive Chairman and, after twelve months, is now Non-Executive Chairman. Serena’s distinguished and multifaceted career includes working as an Executive Consultant at E&Y, where she was heavily involved in client M&A and integration activities, then onto BP’s group leadership team where she was VP Transformation in the downstream and latterly onto Invensys Plc (now part of Schneider Electric) running the highly profitable £130m North Europe and Africa Division of their international software and process businesses as well as being the VP in charge of the BP account globally. Serena is a Non-Executive Director of Ainscough Crane Hire and Henry Boot plc, she is also a director of St Peters School, York (as this is also a directorship).

Serena brings a depth of experience to bear on the long-term strategy of the business, international growth, merger, and acquisitions as well as software development.